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Customer Creation: 2016 Bright Ideas Bracket Submissions

21 Day Challenge Allison George, Toad Valley Golf Course, Pleasant Hill, IA I have created a 21 Day Golf Challenge. The cost is $147 and promotes healthy living and provides instruction on improving golf swing. The program lasts for three weeks. I have three scheduled for this upcoming...


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Customer Creation: 2015 Bright Ideas Bracket Submissions

Season Passes We offer 'Season Passes' at our facility. Keeping customers thinking of our facility, and to take the bitterness away from not using a season pass as much as they wished we introduced a way for everyone to win. Customers that did not play adequate golf to warrant a season pass,...



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Essentials of Market Research

Golf course owners entering or operating within today's fast-growing golf industry are finding an ever-increasing competitive environment and a market place subject to economic fluctuations. To help keep pace with this changing environment, market research must be done regularly and with utmost...

Essentials_of_Market_Research_for_the_Golf_Course_Owner.pdf


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Private Lessons

Remaining relevant is the cornerstone of private club success. Rachel Carter, member services director for Monterey Peninsula Country Club, recently took time with Golf Business to share ways she keeps members happy and engaged. #CustomerCreation #Inspiration #Leadership


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A Matter of Perception (video)

Steve Mona, CEO of the World Golf Foundation, discusses ways course owners can help change some of the negative perceptions of golf among the general public and, in the process, grow the game. #Leadership #Inspiration #CustomerCreation


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Hangin’ With Hank

Hank Hickox, general manager of Bandon Dunes Golf Resort, recently sat down with Golf Business to share some of the keys to success at his facility. #Leadership #Inspiration #CustomerCreation


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Family Fun Gets It Done

When Stowe Mountain Club and Resort hosted the Vermont PGA Junior Golf Jamboree on the second Saturday in July, golf was the main attraction but not the sole event. This strategy worked beautifully for the property. Already well known as a ski destination, the 350-room resort and residential...


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Creating Ambassadors

Most players prefer to play their rounds with few or no encounters with a course ranger. Seeing that lack of customer interaction as a lost opportunity, officials at Omni La Costa Resort in Carlsbad, California, rebranded their rangers as The Golf Squad and tasked them with serving as...


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Making Time For Family Time

Many facility operators offer annual family fun days and parent-junior golf tournaments, but the management of Breckenridge Golf Club in Breckenridge, Colorado, recently took the concept of family fun on the links to a new level. This past summer, from mid-June to mid-August, the course hosted...