• NGCOA Members Improve Customer Engagement through New Relationship with Golfpay

    The National Golf Course Owners Association has added Golfpay as its latest NGCOA Smart Buy Marketplace Supplier. Golfpay’s Direct-to-Consumer (D2C) platform benefits both golf courses and golfers by streamlining and upgrading the booking, communication and commerce experience for the golfer, while helping operators be more effective at marketing to the modern customer.

    Golfpay allows courses to easily add new marketing channels (including SMS/texting, messaging, voice and webchat) to increase reach, loyalty and retention, thereby reducing the reliance on third-party marketing channels. Beside these new on-demand booking and buying options for golfers, the platform also features a robust text messaging channel for outbound marketing that results in higher click through rates than email. For the customer experience, golfers can add and share reservations with friends, and add upgrades like membership cards, rental clubs and alternative golf cart experiences during the booking process.

    Golfpay is offering exclusively to NGCOA member courses a new, even more robust version of their texting marketing channel that uses artificial intelligence to drive on-demand engagement which includes a text club builder to quickly build the customer database ($1,200 annual value). The first 100 NGCOA members to activate also get access to a second bonus offer; learn more about Golfpay and the NGCOA offer at

    “Golfpay is bringing to our space what consumers are experiencing outside of golf - a modern-day engagement experience,” said NGCOA CEO, Jay Karen. “The golfer experience often begins with communicating with the golf course online. Members who use Golfpay will set the new tone for that experience, which we believe will aid in their success.”

    “Our relationship with the NGCOA - and what this partnership hopes to accomplish - is very exciting,” said Dale Merritt, Golfpay CEO. “For the industry to really thrive again, and get back on an upward trajectory, it will require more enhanced customer experiences, and of course a way to deliver it online that appeals to the modern golfer. This is a great match for us.”

    NGCOA members can access Golfpay's services through the association’s Smart Buy Marketplace purchasing program at

    Learn more about Golfpay's member benefit here