NGCOA is pleased to announce its newest member benefit from Players 1st, the leading player experience platform designed to help golf clubs retain and recruit players through post-round player feedback.
The new NGCOA member benefit includes a free digital comment card courses can distribute to players via email, and access to a Players1st dashboard that will aggregate all survey responses and provide a net promoter score for the course. NGCOA members will also receive 55% off Players 1st’s top-tier Combined Package which includes more comprehensive automatic and ad hoc surveys, immediate results, dialogue features and downloadable reports.
This benefit is mutually-beneficial to golf courses, NGCOA and the entire golf industry: Players 1st will provide each course with regional benchmarking reports to show how their players’ experience stacks up against other courses in the area, and the overall data and reporting will give NGCOA the insight it needs to develop pertinent education for its members.
“Golf course operators know it’s very hard to decide where to spend resources in a complex operation. What I like most about the Players 1st system is that operators will know directly from customers what’s important to them, where the business is excelling and exactly where management should consider focusing resources for improvement,” said Jay Karen, Chief Executive Officer of NGCOA. “The best operators are not afraid of customer feedback, and this system simply makes better operators. NGCOA is glad to be a partner.”
“We are very excited to be establish this strategic partnership with NGCOA and the opportunity to provide their members with the tools they need to drive their business results,” said Peter Smith, SVP/GM of Players 1st North America.
“Comprehensive customer experience solutions have historically been out of reach for many course operators but through this new relationship, NGCOA members will be able to gain access to our best in class customer experience technology, allowing them to make data driven decisions and close the loop with their customers.”