Announcements

  • Players 1st Offers NGCOA Members Free Survey Tool & Big Savings on Player Experience

    NGCOA is pleased to announce its newest member benefit from Players 1st, the leading player experience platform designed to help golf clubs retain and recruit players through post-round player feedback.

    The new NGCOA member benefit includes a free digital comment card courses can distribute to players via email, and access to a Players1st dashboard that will aggregate all survey responses and provide a net promoter score for the course. NGCOA members will also receive 55% off Players 1st’s top-tier Combined Package which includes more comprehensive automatic and ad hoc surveys, immediate results, dialogue features and downloadable reports.

    This benefit is mutually-beneficial to golf courses, NGCOA and the entire golf industry: Players 1st will provide each course with regional benchmarking reports to show how their players’ experience stacks up against other courses in the area, and the overall data and reporting will give NGCOA the insight it needs to develop pertinent education for its members.

    “Golf course operators know it’s very hard to decide where to spend resources in a complex operation. What I like most about the Players 1st system is that operators will know directly from customers what’s important to them, where the business is excelling and exactly where management should consider focusing resources for improvement,” said Jay Karen, Chief Executive Officer of NGCOA. “The best operators are not afraid of customer feedback, and this system simply makes better operators. NGCOA is glad to be a partner.”

    “We are very excited to be establish this strategic partnership with NGCOA and the opportunity to provide their members with the tools they need to drive their business results,” said Peter Smith, SVP/GM of Players 1st North America.

    “Comprehensive customer experience solutions have historically been out of reach for many course operators but through this new relationship, NGCOA members will be able to gain access to our best in class customer experience technology, allowing them to make data driven decisions and close the loop with their customers.”
  • General Motors/Cadillac Becomes NGCOA’s Newest Corporate Partner

    NGCOA is pleased to announce its newest corporate agreement with General Motors, a leading auto manufacturer and a brand synonymous with golf.
     
    “NGCOA seeks partners that encompass the qualities our members are looking for and we are grateful to the leadership team of GM/Cadillac for this new partnership,” said Jay Karen, Chief Executive Officer of NGCOA. “Whether owners and operators have limited transportation needs or the need for a fleet of vehicles, this relationship will provide transportation solutions to suit members of the NGCOA.”
     
    Through this new partnership, NGCOA members will receive significant factory direct discounts on 2019 Cadillac, Chevrolet, Buick and GMC products. This special offer also provides members start of the year pricing assurance, extended powertrain warranty of up to 5 years or 100,000 miles along with priority order processing factory build and final dealer delivery.
     
    “Cadillac is proud to collaborate with the National Golf Course Owners Association, as this mutually beneficial relationship helps extend Cadillac’s reach into more than 3,300 golf courses around the country,” said Rory Harvey, Cadillac North American VP of Sales, Service and Marketing. “We are happy to offer our entire lineup of Cadillac vehicles, along with our others in the General Motors portfolio, in order to provide transportation solutions to NGCOA’s vast network of golf course owner and operator members.”
  • TechCon18: Registration Now Open!

    Register (and book your room at the ARIA) today! This event sold out last year, so don't wait to register!

    Following a significant rise in the volume of technology and marketing options in the golf industry marketplace, the NGCOA will host its 2nd annual Golf Business TechCon, October 11-12 in Las Vegas.

    TechCon is designed for anyone—from the owner or general manager to the pro shop attendant—in the business of golf who wants to leverage technology to streamline operations and turbo-charge their marketing. Of course, there will also be ample time for networking with colleagues and industry suppliers. This is the perfect opportunity for you to see the latest solutions for your course in action.