Presented by John McElwaine
Commerce on the internet is now measured in trillions of dollars. With so many transactions taking place online, keyword search engine optimization is an essential part of any business' marketing strategy. In this exclusive webinar, attorney John McElwaine will discuss the overlap of trademarks and keyword advertising and, more importantly, share tips for protecting your brand online. He'll first cover trademark basics then explore ways business owners can enforce those trademark rights online.
Learn More:
To get learn more about these issues prior to the webinar, check out the Golf USA Tee Time Coalition's three-part series of
whitepapers. They were designed to answer all the questions course operators may have about keyword search engine optimization. Available free of charge, these reports address all aspects related to Google AdWords, brand hijacking, diversion of legitimate web traffic and trademark infringement.
About the Presenter:
John C. McElwaine is a partner in the Charleston, SC and Washington, D.C. offices of Nelson Mullins Riley & Scarborough focusing his practice in the cutting-edge fields of intellectual property, Internet, domain name and technology litigation and strategic counseling. In the area of litigation, Mr. McElwaine has been involved with numerous federal and state actions, as well as actions brought at the Trademark Trial and Appeal Board and arbitration proceedings under ICANN's Uniform Domain Name Dispute Resolution Policy (UDRP). His work in the area of strategic counseling involves advising clients on intellectual property matters, including the assignment, licensing and development of applications and other technology, as well as brand protection measures on the Internet and within online social media networks.
Within the International Trademark Association, he currently serves as the chairperson of the Internet Committee chairperson and prior to that was the vice chairperson and sub-committee chair of the New gTLD Registry Issues subcommittee. Within ICANN, Mr. McElwaine is a member of the Intellectual Property Constituency and was its representative to the Nominating Committee of the ICANN Board for 2013 and 2014. He has served on the ICANN Working Group developing the High Security Top Level Domain Zone Certification and was a member of the Trademark Clearinghouse Implementation Assistance Group (IAG).