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Email Marketing Made Easy

Presented by Allison George, Toad Valley Golf Course Think email marketing is dead? Think again. Emails—and, more precisely, your email list—form the cornerstone of all your digital marketing efforts. In this exclusive NGCOA webinar, course owner and marketing maven Allison George will share...


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Hospitality Series: 10 Best Practices for Training

Presented by Whitney Reid Pennell Training is part of your overall company culture, not just a few weeks of focus. Join us for this webinar as we dive right into RCS president Whitney Reid Pennell’s 10 best practices for training, refined over 25 years as a leader in the industry and a...


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Hospitality Series: 7 Tips to Create a Motivating Work Environment

Presented by Whitney Reid Pennell Motivation is the key to an empowered, self-directed and productive work environment. You can hire the most qualified individuals to join your team, but if they aren’t motivated, you’ll never get their “best.” A truly motivated work environment not only helps...


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Hospitality Series: 3 Steps to Create Your Service Blueprint

Presented by Whitney Reid Pennell In addition to your training manuals, Standard Operating Procedure (SOP) documents and strategic plans, do you also have a clearly defined (and up-to-date) service blueprint? If not, you should. A service blueprint is a living document that shows how the...


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Hospitality Series: 5 Tips to Create a Strong Service Culture

Presented by Whitney Reid Pennell The service culture at your course is one of the cornerstones upon which the entire customer experience is built. Service IS your competitive advantage! The process of creating a strong service culture begins with identifying the culture you actually have;...


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Turbo Boost: Supercharge your target marketing with Facebook ads

Presented by Allison George, Toad Valley Golf Course Take your Facebook ads to the next level. Learn how to market to golfers in your area by dialing-in your marketing efforts and creating Facebook ads that help drive traffic to your business and website. Allison George will share the process...


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Health Care Reform: Where are we now?

Kate Ball, Arthur J. Gallagher & Co. Health care reform has been one of the hottest—and most debated—topics of discussion since the Trump administration took office in January. However, efforts to repeal and replace the Affordable Care Act have been rocky, as Congress and the administration...


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On the Move: Simple ways to accelerate your on-course sales

John Sido, Marketing, Sales & Customer Support, 19th Hole Cart Growing revenues outside the clubhouse is vital. This session explores multiple, easy-to-implement ideas to boost revenues with your on-course, mobile merchandising and sales. Topics include: using the four building blocks of...


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Golf USA Tee Time Coalition: How To Make It Work For You

Presented by Jared Williams, Managing Director, GUSATTC By now, you’ve heard of the Golf USA Tee Time Coalition (GUSATTC), but you might not be sure quite what to make of it. Jared Williams, managing director of GUSATTC, will give attendees of this session a comprehensive overview of the...