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ORCA - Performance Reporting and Benchmarking

MEMBER VALUE 30%-50% discount on all reporting packages Key performance indicator reports to improve data intelligence at your course. ORCA is an acronym for: Occupancy, Revenue per Available Round, Channel Mix, Average Revenue per Round ABOUT ORCA The ORCA Report is the golf industry’s...


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Customer Creation: 2016 Bright Ideas Bracket Submissions

21 Day Challenge Allison George, Toad Valley Golf Course, Pleasant Hill, IA I have created a 21 Day Golf Challenge. The cost is $147 and promotes healthy living and provides instruction on improving golf swing. The program lasts for three weeks. I have three scheduled for this upcoming...


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Revenue Generation: 2016 Bright Ideas Bracket Submissions

Discount Buys=$$ Andrew Spaulding, Broadlands Golf Club, North Prairie, WI Sell golf apparel by buying at a discount. Ask sales reps for samples or closeouts. Most reps have tons of samples they can't get rid of. Many will sell below their cost of 50% off. Closeouts get you better size...


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Customer Creation: 2015 Bright Ideas Bracket Submissions

Season Passes We offer 'Season Passes' at our facility. Keeping customers thinking of our facility, and to take the bitterness away from not using a season pass as much as they wished we introduced a way for everyone to win. Customers that did not play adequate golf to warrant a season pass,...


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For those Who want to Rock

Course operators looking for ways to add a unique offering to separate themselves from their competition might do well to borrow a few notes from Grayhawk Golf Club. Musical notes, that is. When opening the 36-hole facility’s Talon course in late 1994, just-hired director of golf Joe...


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Family Fun Gets It Done

When Stowe Mountain Club and Resort hosted the Vermont PGA Junior Golf Jamboree on the second Saturday in July, golf was the main attraction but not the sole event. This strategy worked beautifully for the property. Already well known as a ski destination, the 350-room resort and residential...


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Life In the Fit Lane

A growing number of facility operators are beginning to offer golf-related fitness classes, but Greencastle Golf Club in Green Castle, Pennsylvania, is getting to the core of the issue. Literally. Just over a year ago, the management at Greencastle decided to make use of nearly 1,000 square...


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Taking Advantage of Twilight

Following his own habit of slipping away from the pro shop in late afternoon to hit balls and then play a few holes, director of golf Craig Sasada created a “practice and play” package when he was searching for ways to generate more mid-afternoon business at Poipu Bay Golf Course in Hawaii....


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Getting a Kick Out of Golf

Many course owners have long lamented the fact that golf often loses juniors to youth soccer and other team sports. However, a growing number of facility operators are discovering that soccer—specifically FootGolf—can actually be good for business. This past July, Haggin Oaks, a 36-hole...