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Email Marketing Made Easy

Presented by Allison George, Toad Valley Golf Course Think email marketing is dead? Think again. Emails—and, more precisely, your email list—form the cornerstone of all your digital marketing efforts. In this exclusive NGCOA webinar, course owner and marketing maven Allison George will share...


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Hospitality Series: 3 Steps to Create Your Service Blueprint

Presented by Whitney Reid Pennell In addition to your training manuals, Standard Operating Procedure (SOP) documents and strategic plans, do you also have a clearly defined (and up-to-date) service blueprint? If not, you should. A service blueprint is a living document that shows how the...


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3 Key Thoughts: Gregg Patterson

Gregg Patterson, former GM of The Beach Club To Gregg Patterson, former GM of The Beach Club, the golf course is all about an experience with nature. And that's true for both male and female golfers alike. Click here on the Accelerate home page and scroll to find the NGCOA Podcast Series to...


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NGCOA GBC 2016 - Being the Captain of Your Tee Sheet

In this hands-on, highly-interactive session, Maderas director of golf Hale Kelly will walk attendees through, step-by-step, the way he utilizes dynamic pricing and digital marketing to fill his tee sheet. The program will explore the fundamentals of building a dynamic pricing strategy and...


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Guidelines for Online Distribution of Tee Time Reservations - What are they and why should you care?

Have you ever sat down and wondered what the Online Distribution Guidelines are and why you should even care about them? The NGCOA's Guidelines for Online Distribution of Tee Times are more than a list of best practices—they're a blueprint for better online business. Join the NGCOA and...


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Member All-Call on Third Party Tee Time Distribution Resolution

The NGCOA hosted a member all-call to discuss the recently released comprehensive set of "Guidelines for Online Distribution of Tee Time Reservations." The call was moderated by Scott Anderson in a question and answer format with the majority of the members of the Tee Time Task Force. In case...


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A Different Way of Doing Business

By Steve Eubanks While much of the industry struggles, ClubCorp is expanding its portfolio and reinvesting heavily in its facilities With 209 facilities ranging from entry-level clubs to some of the world’s most renowned golf properties, along with city, university and alumni clubs like the...


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For those Who want to Rock

Course operators looking for ways to add a unique offering to separate themselves from their competition might do well to borrow a few notes from Grayhawk Golf Club. Musical notes, that is. When opening the 36-hole facility’s Talon course in late 1994, just-hired director of golf Joe...


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Family Fun Gets It Done

When Stowe Mountain Club and Resort hosted the Vermont PGA Junior Golf Jamboree on the second Saturday in July, golf was the main attraction but not the sole event. This strategy worked beautifully for the property. Already well known as a ski destination, the 350-room resort and residential...


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Hauntingly Good Times

Like most golf course operators, the management of Blackstone National Golf Club is constantly looking for ways to (ahem) scare up more business. Last October, the Sutton, Massachusetts-based club literally took to scaring guests with its inaugural Holey Horrors Haunted Hayride. According to...