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Customer Creation: 2016 Bright Ideas Bracket Submissions

21 Day Challenge Allison George, Toad Valley Golf Course, Pleasant Hill, IA I have created a 21 Day Golf Challenge. The cost is $147 and promotes healthy living and provides instruction on improving golf swing. The program lasts for three weeks. I have three scheduled for this upcoming...

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Increasing Engagement

It’s hard to ignore the fact that there are 645 million Twitter users sharing millions of 140-character (or less) messages daily. Instagram recently topped 150 million users, and the image-driven platform is a great tool to showcase the beauty of your course. How do you, as a golf course...

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Customer Creation: 2015 Bright Ideas Bracket Submissions

Season Passes We offer 'Season Passes' at our facility. Keeping customers thinking of our facility, and to take the bitterness away from not using a season pass as much as they wished we introduced a way for everyone to win. Customers that did not play adequate golf to warrant a season pass,...

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Family Fun Gets It Done

When Stowe Mountain Club and Resort hosted the Vermont PGA Junior Golf Jamboree on the second Saturday in July, golf was the main attraction but not the sole event. This strategy worked beautifully for the property. Already well known as a ski destination, the 350-room resort and residential...

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Creating Ambassadors

Most players prefer to play their rounds with few or no encounters with a course ranger. Seeing that lack of customer interaction as a lost opportunity, officials at Omni La Costa Resort in Carlsbad, California, rebranded their rangers as The Golf Squad and tasked them with serving as...

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Life In the Fit Lane

A growing number of facility operators are beginning to offer golf-related fitness classes, but Greencastle Golf Club in Green Castle, Pennsylvania, is getting to the core of the issue. Literally. Just over a year ago, the management at Greencastle decided to make use of nearly 1,000 square...

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Getting a Kick Out of Golf

Many course owners have long lamented the fact that golf often loses juniors to youth soccer and other team sports. However, a growing number of facility operators are discovering that soccer—specifically FootGolf—can actually be good for business. This past July, Haggin Oaks, a 36-hole...

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Making Time For Family Time

Many facility operators offer annual family fun days and parent-junior golf tournaments, but the management of Breckenridge Golf Club in Breckenridge, Colorado, recently took the concept of family fun on the links to a new level. This past summer, from mid-June to mid-August, the course hosted...