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Bidding On Bocce

By Golf Business posted 11-30-2016 10:41

  

The best way to attract golfers to your club is to offer them things they love. Sometimes that’s golf related, but other times it has nothing to do with the game. That’s what Dallas-based Arcis Golf did with Ruby Hill, a high-end club located in north of Silicon Valley.

When the club planned a major renovation, it didn’t focus on golf, but on bocce, a lawn bowling game. Two oyster-shell bocce courts were expanded to include fire pits and dining and spectator areas.

“Social interaction is the fundamental aspect of successful golf communities,” Chris Crocker, executive vice president of Arcis Golf, says of the bocce experience, which can attract up to 150 members simply to watch. “It shows that alternative uses of a golf club always are worth consideration.”

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